Latest Tips on SEO for Small Businesses-Part 2

 “Latest Tips on SEO for Small Businesses-Part 1” talked about 5 tips that can add value to the SEO efforts done for the small businesses. As promised, here we are with the next 5 tips that would further update the SEO strategies to get higher rankings in the search engine.

The next 5 tips on SEO for small business are:

1.    Text Styling: Add on some style to the text of the keywords; bold them, either italicize, or if possible use bullet heads for keywords. This is one of the most effective ways to add on to the rankings of the web pages. 

2.    Images: Are the images on your website optimized? The images having proper alt tags, keywords used in the title, etc. adds to the rankings. Work with the SEO firm to check if all the images used in the website including the article/blog postings are well optimized or not. This would really help your business to grow further in the web world.


3.    Video Tags: Like images, videos must also be tagged properly with relevant keywords. However, make sure that the keywords are used relevantly; otherwise, it can lead to alter affects. Videos tagged with proper keywords play an important role in raising the rankings of the web pages.

4.    Hyperlinks: Link building & hyperlinking are one of the several important aspects of SEO. Hyperlinking is done by several SEO experts, but your task is to make sure that only ethical methods are adopted. There has to be quality linking and hyperlinks should be added to the relevant & important keywords.

5.    Analytics: Check out your search engine optimization package for the regular analytics. If regular analysis via Google Analytics & other search engines is done, then it becomes easy to keep a track of the performance of SEO efforts.

If you are looking forward to know the website creation or website development costs from professionally experienced companies, then you may search for web development & SEO companies in Arizona. 

10 Quick SEO tips for Doing Good Online Business

Before we start with the SEO tips for doing good business, there is one question for you. What do you understand by the term Search Engine Optimization?

Here is a brief about it: Search engine is the base to promote any web page or a website. It is important to optimize the web pages as per search engines so as to get unpaid or organic traffic of potential customers. In this process, certain amendments have to be made from time to time to get the higher rankings & then maintain them.

Well, to help you out in this optimization, here are the top 10 tips as promised. Quickly browse down and grasp them:

1.    Domain name & Keyword: If you can include the most relevant keyword of your business in the domain name, then the results would be in your favour.

2.    Post URL & Keyword:  If you are posting an article, blog, or any other write-up, and there isn’t any keyword in the blogger, then it is advisable that you use the title in the permalink.

3.    Meta tags & Keywords: This is our third tip, and it is again related to the keyword. You would have by now understood how important the keyword is in SEO. The SEO company has to carefully work on meta tags, (title tags, headings, & meta description) from the perspective of keywords. Keywords must not be overly used in the body, it would work well if only one but smarter keyword is weaved within the text.

4.    Image optimization: Images are not just a piece of attraction on the webpage; these rather play a crucial role. Any image is un-optimized, if there is no alt tag or title. It must also be in the minimum possible size; otherwise the page loading speed would get affected. Today, several graphic designers are taking heed of lossless optimization for images to reduce the image size without any compromise on quality factor.

5.    Game of interlinking: Interlinking the keywords or webpages is one of the most effective ways to boost the ranking of the page. But while doing so, take care of few aspects into consideration; i.e. (a) links contain keywords; (b) no keyword is used more than twice for the same page; and (c) for outbound links (liking with other’s website) make sure that it is a “good website’ and is relevant for your business.

6.    Work on website optimization: If your choice is custom web design, then thoroughly ensure that it is optimized properly and no aspect is laid behind. Pay special attention towards the loading speed, & the page size shouldn’t ideally cross 100k. If it is exceeding this limit, then try to cut upon the unimportant scripts & meta tags. To keep a check upon the loading speed, you can take assistance of Google Page Speed tool.

7.    Website submission to search engine directories: Have you created the account on Google Webmaster & Google analytics for website or site map submission? If not, then better do that, as it is of great help in tracking the rankings & various other important details.

8.     Navigation structure: In any professional website, you would not only notice the easy to navigate & user-friendly structure, but also a specific navigation structure for search engines. Several web developers add breadcrumbs for internal sitemaps along with Xml sitemaps for search engines.

9.    Quality & Relevant Content: If you want to retain the traffic & avoid the bounce rate, then content is there for your rescue. Be original in approach & come up with the fresh & informative content to engage the visitors on the webpage. The content should always be written by keeping readers interest & requirements into perspective.

10.    Advantage of Social network: Social media is contributing a major part towards the growth of the online business. By having company’s accounts or social profiles on Facebook, Twitter, Google+, LinkedIn etc. one can add a powerful boost to the business growth.

If you strategically work upon these tips, then it wouldn’t be difficult to get higher rankings on search engines and maintain it efficiently. You must look up for professional SEO & Web design services in Arizona and get the expert assistance for promoting your business.

4 Tips to Promote Business via Social Media

How well are you handling the social media sites for your business promotion? Are you sure that you are getting maximum potential from the social media sites?

Social media has great potential to promote a business, build brand, influence new prospects, and develop client relationships; it is your job to make the best out of it. Either join hands with the experienced social media company or do it yourself, but make sure that it works.

Here we have come up with 4 important tips while managing social media. Go through them to know ‘what you need to do’ and ‘what you need not to’.

•    A Wise Selection Of Social Media Networks

The first and the most important step that you would have to take is the selection of the social media network. Choose the networking site that suits your business in a best way. If your business is to provide professional services, then go for LinkedIn and Twitter that are perfect as business-to-business communication tools; on the other hand, if your business directly relates to customers, then make use of Facebook and Twitter accounts to develop your social media network.

Advice: Don’t pick any networking site just for the reason that you like it or it is easy to use. It is important to identify the social media site that would make it easy for you to interact with your target audience.

•    Initiate Positive Communication With Existing Clients And Pursuing Prospects

At social media sites, it is important to develop relationships. To develop healthy relation with your audience, you have to share tips and information that are of value to them. The best work to do that is by posting ‘How to’ videos, & blogs.

Advice: Try to stay away from negative postings or comments. You need to identify how much important it is to participate in a negative discussion.

•    Be Fresh & Consistent With Your Posts

To boost the company’s ranking on the search engines, you have to first of all be consistent and then maintain originality in the posts. SEO companies do work to raise the ranking of your business website, but with social media, you can even add boosters to maintain that ranking.

Advice: Avoid making random posts. If you will proceed with actual plan, the results would also be as per the expectations.

•   Combination of social media & email newsletter

Email marketing has proven its worth as a great marketing tool. You can use the tools like constant contact to keep in touch with your audience by cross promoting an email newsletter with social media. Or, you can also as your web development company to add this feature to your social media site as well as website.

Advice: Do not be a spammer and disturb your customers. It is better to give them an option to choose, how frequently they want to receive an email message from you.